Nice Why
A tiny studio doing

branding, design & digital
For people who actually care
2020-2021

A brutalist digital gallery space during the pandemic

This really felt quite innovative—a brutalist, 3D website replete with animations and interactions
Just an FYI—the background runs on the user's webcam
Figma
Webflow
Brand strategy
Copywriting
Project management

Remember when the pandemic locked us all inside and suddenly art galleries became... websites? More often than not—boring ones.

Profile Gallery didn't want that. They wanted somewhere that felt like somewhere.

Not just white space with JPEGs strewn around. So we built them a proper place.

This isn't your usual "scroll through thumbnails" situation. It's a deliberately brutalist 3D space that moves when you move. Your cursor controls the gallery's perspective. The background animates like you're floating through digital cosmos. And yes, that's your webcam feeding into the environment—you're literally part of the experience.

"Let's put everything in a floating 3D module"—the build in Webflow

The technical bits:

- Designed in Figma (LOTS of iterations)
- Built in Webflow (pushed so far it nearly broke)
- Custom JavaScript doing the heavy 3D lifting
- Modules that follow your cursor like eager gallery assistants
- A feed so the gallery can post updates without calling me

The initial concept—more 2D—in Figma

The whole thing feels more like playing a slightly artsy video game than browsing a website. Which was exactly the point.

Five years later, it remains one of those projects that reminds me why digital spaces can be so much more than just containers for content.

Spaces homepage
Space #3