Bread Meats Sauce

Brand identity for a sandwich shop in Netil Market, Hackney.

Brand Identity Illustration
Bread Meats Sauce, Primary Logo
Bread Meats Sauce, R&P, w/ Neil
Bread Meats Sauce, Neil

Dan makes incredible sandwiches — he needed a brand that matched.

I designed a full identity system: a primary lockup with interchangeable colourways for stickers, merch, and the market stall, plus a mascot called Neil. The brand needed to feel serious about the food but never serious about itself.